MIA Group today announced that it is
launching two of Xiaomi’s iconic smartphones
in Nigeria, which will be made available on e-
commerce website Jumia, its exclusive onlinepartner for the launch.
Valued at $45 billion, Xiaomi has now positioned
itself among the smartphone giants of this world,
becoming the world’s fifth-largest smartphone
maker in just five years. It creates high-quality
smartphones with remarkable software at
amazing prices.
MIA Group and Jumia well intend to take Nigerian
consumers by storm in this market of immense
opportunities: 30% of the 140 million phone
subscribers in Nigeria own a smartphone, and
smartphone sales for 2015 are expected to reach
12 million.
Jeremy Doutte, CEO of Jumia Africa, expressed
his enthusiasm regarding the partnership: “We
have seen such a strong appetite for quality
smartphones in Nigeria that we look very much
forward to providing consumers with more high-
end smartphone options at incredible prices”.
Redmi 2 and Mi 4 will be introduced in the second
week of November 2015 to Nigerian consumers
through a dedicated shop mia.jumia.com on
Jumia, and will sell for N29,000 and N56,000
respectively.
Tech fans and connoisseurs will surely appreciate
Redmi 2 for its fully laminated 4.7-inch HD screen
and 8-megapixel camera, which comes for an
entry-level price. Xiaomi’s flagship phone, Mi 4,
has a gorgeous design with a precisely engineered
stainless steel frame. It comes with a 5” IPS Full
HD display that is incredibly sharp, a 13MP f/1.8
rear camera for beautiful pictures, and a front-
facing 8MP camera for great selfies. With its
excellent price-
quality ratio, Mi 4 will surely appeal to users in
Nigeria.
RJ van Spaandonk, President of MIA Group, the
distribution group for Xiaomi in Africa stated: “We
see Nigeria as a key country for smartphone
growth and we are excited to be partnering with
Jumia to offer consumers in Nigeria Xiaomi’s
high-quality smartphones at amazing prices.”
Jumia’s upcoming Black Friday on Friday the 27th
of November, soon after Xiaomi’s launch on the
e-commerce website, will very likely give the
brand a tremendous head start in the game.
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